Website Terms of Service

The following outlines contents for our Terms of Service (“TOS”). Our TOS contains information intended exclusively for, but not limited to, this website (.com).

If you are seeking information regarding handicap accessible features at our place of business please see our ♿ accessibility page. For all other website pages please see our sitemap. If you have discovered a website-related issue and would like to report it please use this form.

1.0. Terms of Service Introduction

1.1. Identification of Entities and Persons

1.1.1. Website Owners, Administrators, or Controllers (“First-Parties”)

This website is owned by and represents the business of Hotel Focus SFO (“Website Owner”).

  • Website:
  • Address: 111 Mitchell Avenue South San Francisco, California 94080
  • Phone: 650-877-0770
  • Fax: 650-871-8377
  • Email[email protected]

This website is maintained and controlled by the business of OptiRev, LLC (“Website Administrator” or “Website Controller”), and is a separate business from the Website Owner.

  • Website:
  • Address: 850 2nd Street, Suite A, Santa Rosa, CA
  • Phone: 1-707-595-3226
  • Email: [email protected]

1.1.2. End-Users (“Second-Parties”)

Second-party entities or persons include: website users and/or visitors; The customers, clients, consumers, and/or patrons of the first-party entities.

1.1.3. Website Processors, and Other Businesses (“Third-Parties”)

In general, any entity or person who is not identified as a first or second party qualifies as a third-party. Third-parties typically provide assistance with serving up information or functionality requested by the first or second parties.

1.2. Policy Updates

All policies are subject to change. This webpage will contain the active and current version of our website policies. If you have any questions about this TOS, please contact Hotel Focus SFO using the information provided in TOS 1.1.1.

1.2.1. Website Cookie Policy Updates

Our cookie policy was last updated: 2018-11-1.

1.2.2. Website Privacy Policy Updates

Our privacy policy was last updated: 2018-11-1.

1.2.3. Website Accessibility Updates

Our accessibility information was last updated: 2018-11-1.
Our website was last tested for technical accessibility standards: 2018-09-25.

1.2.4. Website Copyrights and Credits Updates

Our copyright and credit information was last updated: 2018-09-25.

3.0. Website Privacy Policy

3.1. What is personal data

Personal data is any information that can be tied to a person’s identity. This includes, but is not limited to, information such as:

  • Name(s)
  • Home address(es)
  • Email address(es)
  • Identification number(s)
  • Cookie(s)
  • Advertising identifiers of mobile devices
  • Location data (such as: mobile device location data functions)
  • Internet Protocol (IP) address(es)
  • Data held by a hospital or doctor

3.2. Your rights regarding personal data

The European Union (EU) has authored and enforces the General Data Protection Regulation (GDPR). This website strives to meet successful criteria as defined by the GDPR laws and standards. More information on this can be found here:

Personal rights regarding data collection, retention, and processing depends on government laws and their boundaries. For all other regions contact your local government representative for information.

3.3. Data controllers & processors

3.3.1. Data controllers and sub-controllers

“A controller determines the purposes and means of processing personal data.” (2) Data controllers for this website include:

  • Hotel Focus SFO
  • OptiRev, LLC

3.3.2. Data processors and sub-processors

“A processor is responsible for processing personal data on behalf of a controller.” (2) A user’s personal data may or may not be processed by some or all of the third-party plugins (third-party software) used by this website.

For how these third-parties use your data please see TOS 3.4.

3.4. How Personal Data is Used

Personal data might be used for some or all of the following reasons:

  • User Accounts: creating, maintaining, or detecting website users.
  • Analytical Purposes: to provide the website controller with metric information about website statistics, demographics, and usage.
  • User Preferences: Set and store user preferences or aid in optimizing user experience.
  • User Experience: Collecting information about how the user was referred to this website, and at what instance/condition they stopped using the website.
  • Advertising: ads and marketing efforts, including remarketing efforts with other websites.
  • Security: Defining and/or optimizing security settings.
  • Testing: Collecting information about website usability, performance, and testing purposes.
  • Prevention: Detecting or preventing fraud and/or spam.

3.5. What Personal Data is Collected

3.5.1. Cookies

Cookies may involve your personal data. For more information see “cookies policy”.

3.5.2. User accounts

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. For more information see “Managing personal data”.

3.5.3. Contact forms and form submissions

If you enter data into a contact form data might be retained within a website database and/or email inbox of the recipient(s). This information is stored indefinitely, and/or at the discretion of the recipient(s). This feature is provided as convenient means of electronically communicating between the user and the business via email.

3.5.4. Comment(s)

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

3.5.5. Avatar(s) and Gravatar

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

3.5.6. Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

3.5.7. Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

3.5.8. Additional information

Voluntarily provided contact information such as your name, ID number, or location may be retained in our website database(s) or 3rd-party entities. We may use your information to contact you to respond to the reason you contacted us.

3.6. Managing Personal Data (“Opting-Out”)

If you do not agree to have your data tracked by Google Analytics please opt-out here

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Should you wish to make a request regarding your data, please use this form.

When making a request you must provide the website from which we will retrieve the data. We will not be able to retrieve data from websites we no longer support or possess data for. Your rights may not be recognized in regions where the GDPR is not legally enforced.

3.7. Website Security Efforts

We take precautions to protect your data, but we do not guarantee absolute protection. Never submit personal information, or sensitive personal data, with the exception for when this is required to complete a request.

We protect your data using firewalls and Brute Force password protection. Should a data breach occur we will notify website users within 72 hours after the Website Administrator reasonably learns that registered website users data may have been compromised.

4.0. Website Accessibility Information ♿

If you are seeking information regarding handicap-accessibility features at our place of business please see our accessibility page. If you have any questions or requests please contact us.

4.1. Compliance with Section 508 and WCAG 2.0 Standards

The software (“code”, “programming”) of this website strives to meet successful criteria as defined by the “Rehabilitation Act, Section 508 Guidelines” (Section 508) and the “W3C Web Content Accessibility Guidelines 2.0, Level AA” (WCAG 2.0).

This website’s code was evaluated, and it successfully validated for the following standards:

  • Section 508 compliance
  • WCAG 2.0 Level AA compliance
  • HTML validation
  • CSS validation